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Helen Jackson

Money Writer

Helen is a content writer and specialises in financial writing. She tackles blogs, guides, and website content for us here at Capalona.

Helen has nine years of experience in content writing, has a BA (Hons) in English, and a Level 6 marketing qualification with the Chartered Institute of Marketing.

Articles by Helen Jackson

How to stop employees from stealing your clients

You’ve worked hard to convert new clients into loyal customers, but what happens if one of your employees leaves taking a valued client or member of staff with them?

Juggling childcare when you're self-employed - is it doable?

With the ever-increasing cost of childcare looming over the heads of working parents, can becoming self-employed help ease the struggle?

How to generate B2B leads on LinkedIn

Did you know? The LinkedIn platform has 260 million active users - with 25 million of these based in the UK. So it’s safe to say it’s a pretty good platform for meeting like-minded business professionals.

How to recruit the best employees for your small business

How can you attract and recruit these job seekers into your small business? And, most importantly, how can you retain them?

Shoestring marketing budget? No worries, 9 ideas to trial

As a small business, it’s only right that you see fit to spend what little budget you have on business-related expenses. It’s evident that marketing might not fit into the top ten things to spend your money on.

How to convert visitors through your website

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

Simple money-saving tips for your small business

Regardless of how well your business is performing, you should always keep an eye on cost-cutting measures for your small business.

The state of new business: births, deaths & motivation

Are you thinking of starting your own business? Congratulations, it’s an exciting time! This piece will help you understand what the market for new business looks like from 2018 and explores the industries that continue to flourish in the UK.

Looking for your first office space? Advice for businesses

Alongside attracting new clients and customers, finding an office space that works for your business and its employees (while not costing the earth!) is crucial to run your business effectively.

Business credit score: How to check and improve your company credit report

Running a business can be draining, both emotionally and financially. And when you’ve got nothing else to give financially, you might start looking into business funding and financing options to help support the growth of your company.

What is a personal guarantee - and do you need one?

If you’re a company director in the UK looking for a cash injection to help you grow your business, you’re not alone. According to Finder.com, 27% of SMEs taking part in the British Business Bank survey 2018 reported being financed by loans.

The importance of customer reviews and how to get them

According to Testimonial Engine, 72% of customers don’t take action until they have read reviews.

Should you crowdfund for your business

If you’re trying desperately to get your new business off the ground and you feel like you’ve marketed it and promoted it to within an inch of its life, but you’ve still had no takers - have you tried crowdfunding?

Should your employees work from home?

Since you started recruiting members of staff into your business, you’ve probably been asked the question: ‘can I work from home today?’

10 ways you can lower your business energy costs

Saving money when you’re operating and growing a small business in the UK is the number one priority for many business owners. According to Bionic, the average business electricity bill per year can be as much as £3,146 for a medium-sized business

What financial support can your SME expect amid coronavirus?

Coronavirus presents uncertainty, and as an SME business owner, whether you’ve got an independent high street coffee shop or a consultancy business, your worry has no doubt increased since the announcement made on Monday 16 March 2020

How to work from home effectively (and juggle everything else)

Who’s loving lockdown? Probably not many of you - but it’s necessary to keep the country on track and protect those who are vulnerable. For many of us, we’re entering our seventh week under lockdown restrictions.

How much does it cost to start a business in the UK?

You’re considering starting a business, which means doing something you love, the ability to set your working hours (excusing yourself from the dreaded 9-5), and financial freedom.

How to write a business plan

According to Barclays, only 47% of small businesses in the UK have a formal business plan in place that is written down or recorded.

A guide to handling unpaid invoices for small businesses

You probably keep reading about how cash flow is the lifeblood of any business - and it’s true, it is. You need working capital to run a business. Late payments kill 50,000 small businesses and cost the UK economy £2.5bn each year.

Getting through your first year of business: a survival guide for small businesses

In this guide, we’re talking you through some common pitfalls, and new business owners give you their best pieces of advice to help you build and sustain your business post-pandemic.

How to get free business debt advice for your SME

Business debt is worrying and if you’re kept up at night because of money worries, these resources can help you find a way through.