About us

Capalona is one of the UK’s fastest-growing online business finance brokers, providing a reliable service for hundreds of businesses operating in the UK since 2014.

Capalona directors Simon, Richard and Jamie.

Our story

Having had businesses themselves and experiencing like many other business owners the frustration caused around finding business finance, three business partners Rich Wilcock, Simon Moorcroft and Jamie Moorcroft set about building an online business that made it easy for other business owners to find the right finance product in an otherwise very crowded and confusing marketplace.

Alternative business finance has become very popular with more and more business lenders entering the market each year. As such there is a lot more choice, different finance products for different types of businesses, each with varying financial requirements.

With the influx of so many lenders and associated products it has become almost impossible for business owners to know for sure that they are looking at the right product for their needs and ultimately if they are receiving the best deal in the market.

As featured in

Fintech Wales
Business Cloud
Fin Extra
Fintech Alliance
Capalona directors Simon, Richard and Jamie.

Our mission

Capalona serves to cut through the confusion, helping and directing businesses to the right product that is best suited to their business requirements. Once the right product is identified Capalona makes sure that the funding quotation is the most competitive it can be and the business owner is getting the best deal possible.

The process has been designed to be as simple as possible and gives the user a clear, user-friendly approach. It’s free to use and Capalona doesn’t charge any fees to the applicant for using the service.

Capalona has expanded too. It also offers business owners ways to save money in their business such as saving money on energy supply and other cost-saving services.

Capalona free logo


We don’t charge a penny for using our service.

Capalona funders logo


Get matched to funders that can help your business.

Capalona no pressure logo


Decide in your own time. There is absolutely no pressure.

Capalona trust logo


We partner with trusted UK business providers.

We help connect your business to the right providers

What we do
  • 1
    Apply for business funding in minutes
    To start your search for business funding, simply complete the online questionnaire about you, your business and your funding needs. It's absolutely free to use and only take a few minutes!.
  • 2
    Receive your quotes
    We will match your business needs to suitable providers on our panel who may be able to fund you. These funding providers will contact you direct and provide you with your free competitive quotation. This won’t impact your business credit rating.
  • 3
    Decide in your own time
    There's absolutely no obligation and no pressure. Decide when you’re ready!

Supporting British Businesses

Proud to support British Businesses

Whatever your industry sector, circumstances or credit rating, we've helped many businesses across England, Wales, Scotland and Northern Ireland secure the finance they need to grow.

Our accreditations and memberships

We are official members of the NACFB

Members of the National Association of Commercial Finance Brokers

Members of the Federation of Small Businesses

Members of the Federation of Small Businesses

We are Cyber Essentials Certified

As part of our Cyber Security initiative, we are Cyber Essentials Certified

Meet the team

The Capalona team is a mix of entrepreneurs and industry experts with decades of experience in the Fintech and Digital Marketing industry.

Richard Wilcock

Rich Wilcock
Director and Co-Founder

Simon Moorcroft

Simon Moorcroft
Director and Co-Founder

Jamie Moorcroft

Jamie Moorcroft
Director and Co-Founder

Company information

Company Name

Capalona is a trading name of Sorodo Limited

Registered Address

St Andrews Park, Queens Lane, Bromfield Industrial Estate, Mold, Flintshire, CH7 1XB, UK.

FCA Number

We are authorised and regulated by the Financial Conduct Authority under firm reference number 774781.

ICO Number

We are licenced by the Information Commissioner's Office, registration number ZA160887.

What our customers say