How business awards can boost your business

How business awards can boost your business image

You know the ones, the photos of the business owners, dressed to the nines at a fancy awards ceremony. It may look like a bit of a jolly but being nominated for an award really can boost your business in so many ways.

The process is fairly simple but you have to be prepared to really show why your business should have the spotlight shone on it. Plus its a great morale booster for you and your team to let loose for the night.

So, here's 5 ways that business awards can boost your business.

1. The opportunity for a much-needed PR boost

Just being shortlisted for an award can generate some significant publicity across your social media channels and with the run-up to the awards lasting several weeks, it means you can take advantage of this. Remember always to use hashtags associated with the awards when posting and tag all relevant companies/agencies in your posts to maximise your reach. Being shortlisted can create a significant amount of content for you and include it on your website and newsletter means not only existing clients/customers will see your achievement, but new ones also will too!

2. The chance to network

You're a business owner. Your job title should include 'networker' anyway but winning a business award can open you up to brand new contacts, contracts and help you propel your business even further. Even if you don't win an award on the night, you're in a room packed full of people you can connect with. Business awards are a hotbed for making new business contacts, so don your best bow tie and get networking.

3. The power to see your business from a different perspective

The application process will make you go through everything with a fine tooth comb. This means you get to see your business from a different perspective. You live, eat and breathe your business 24/7, so it's easy to miss some vital aspects. However, when you go through the application process, it gives you a chance to see all you've achieved up until this point finally. The good, the bad and the ugly. It is an excellent opportunity to evaluate your current business model. What's working? What's not? How can you promote growth and help your company achieve what you set out to achieve. Plus, even if you don't win, you've got a great starting point for making some positive changes, and who knows, there's always next year.

4. It's a great morale booster

Whether you're a small or medium business, something like an awards evening really can be a huge morale booster for you and your staff. From what you're wearing to carefully perusing the menu for the evening, it gets people talking and more importantly gets them excited. You want your staff to feel that excitement for your business. Because when their passionate, they work better and when they work better, your business benefits. Acknowledging all their hard work makes them feel valued, and there's nothing more valuable than an employee who feels appreciated.

Winning a business award really can set you apart from the rest. From opening new doors to breaking into new markets, when you win an award, it tells people that you're serious about what you do and you're starting to be recognised for it. The application process may put a lot of people off but if you're passionate about what you do, it'll be a walk in the park. You're an expert on your business, so all you have to do is tell other people why you deserve to win.

So, set aside a few hours, load the application forms and prepare to dust off your Sunday best.