Accepting payments through an online payment gateway means you can accept payments while you sleep; your website becomes a 24/7 salesperson. Paying for goods and services online is convenient—for you and your customer. You get paid quickly, and your customer has a fast and secure purchasing experience. Thirty-seven per cent of people prefer to purchase goods online using a credit or debit card over Google, Amazon and Apple Pay—so what are you waiting for?
If you’re still wondering whether a payment gateway is a good choice for your business, keep reading to learn more about it.
What is a payment gateway? How does a payment gateway work? What are the features? Why set up a payment gateway for your business? What ecommerce shopping cart plugins are compatible with a payment gateway? How do I integrate a payment gateway in my website? Can I get a payment gateway if my business is high-risk?
If you’ve ever bought something online, you’ll have likely used a payment gateway before. Instead of a physical POS (point-of-sale) terminal, for your online business, you have an online payment gateway—basically, it enables you to take card payments through your website.
It’s a service that securely validates the customer’s card details, making sure they have the funds available to purchase your goods.
A payment gateway collects, transfers and authorises your customer payments securely. It sounds like a lot, but it’s a speedy process; a lot is going on behind the scenes.
The customer doesn’t need to know they’re leaving your site to make a payment; the web page can be customised with your logo and branding, making it a seamless and integrated part of the customer payment journey.
A payment gateway can easily transform your online business. We’ve already alluded to some of the great features you can expect—including having a salesperson active 24/7—read more about the features below.
Accept card payments 24/7 - Accepting online card payments means your website can sell your products or services at any time - 24 hours a day, 7 days a week.
Customised branding - A seamless experience. A custom branded payment gateway lets you customise your payment page with your logo and colours.
Compatible with shopping carts - Whether you have a bespoke build or use an ecommerce platform, integration into your existing shopping cart is hassle-free.
Secure payments - Credit and debit card information and personal data is securely encrypted to the highest standards.
Real-time reporting - You will have access to real-time reporting so you can keep track of all your transactions.
If you’re still not sure whether you should set up an online payment gateway, maybe these reasons could sway you...
Consumer confidence is crucial. All customers expect a secure and trusted way to purchase goods and services. Bank transfer scams have risen by 40% over the last year alone, so consumers are more cautious than ever. Taking online payments via a secure payment gateway can help reassure customers that their money is in safe hands.
It’s not just the customers who need reassurance sometimes. As the merchant, you want to know customer payments are secure and verified, remember back to bouncing cheques? We shuddered, too. There are no worries where your payment gateway is concerned, the customer pays, and you receive the payment, it’s that simple.
The ease of online payments will attract customers you’ve never been able to convert before. Paying online in seconds means increased impulse buys or late night shopping sprees. Think of all the customers you could mop up with an online payment gateway!
A payment gateway is quick and straightforward to set up, and once you’re up and running, you can manage and review all your transactions online with ease. If you’re currently using an ecommerce platform such as Magento or WooCommerce, the payment gateway is already compatible with them. Talk about making your online payment management easier!
At Capalona, we act as a broker, which means it’s completely free for you to use our services! Our mission is simple, to help businesses just like yours find the best payment solution available.
Payment gateways are compatible with the majority of popular shopping carts and eCommerce CMS’s, including Magento, Shopify, WooCommerce, Joomla, WordPress eCommerce, CS Cart and many, many more!
There are many ways you can integrate your website to a payment gateway. You can get your developer to integrate directly to the payment gateway service, or through a plugin from your choice of eCommerce CMS software.
Yes, many providers will offer high-risk payment gateways and high-risk merchant accounts to businesses that fall into this category.